I’m an SEO Specialist at Dr. Martens - based in Brighton, UK, with experience driving organic growth for global brands and local businesses.
I’ve worked across eCommerce, B2B, service-based industries, and more — delivering results that align with wider marketing goals through smart page targeting and a focus on search intent.
Originally from Devon, I bring a creative, hands-on mindset shaped by a background in fine art and a varied career across multiple industries.

MITCH SMITH
SEO Specialist
DIGITAL MARKETING BLOG
The Oat Milk Paradox - A Rant on Selective Sustainability
LAST UPDATED: 29 September 2025
AUTHOR: Mitch Smith
Many of us in the digital marketing industry know the pain of sitting through an agency briefing, or being lectured by the in-house “assistant to the...
Skibidi, Sisyphus and Scrolling
LAST UPDATED: 8 May 2025
AUTHOR: Mitch Smith
A personal reflection on brain rot, irony, absurdism, and how younger generations may be navigating the chaos of digital life - with a few lessons for...
Thoughts on AI and Consciousness
LAST UPDATED: 28 April 2025
AUTHOR: Mitch Smith
A casual dinner conversation with a retired computer scientist led me down an unexpected rabbit hole: is AI already conscious? Are we closer than we think...
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